Iphone in India

Apple: iphone in India

Apple: iphone in India

Contents

* Brief introduction of the firm

* Apple’s marketing strategy in India

* 4Ps strategy

*  STP Strategy

* The failure of Apple in India

* Improvement suggestions &Managerial implications

Brief introduction of Apple in India

“Hold an iPhone, and you’ll feel excited!” an Indian TV host, Rajiv Makhni, said. He further explained that there’s actually a large customer base for the iPhone in India.

India is the second biggest market in the world. Since it seemed to have big sales potential in India, Apple decided to contract with two of the biggest GSM companies in India, Bharti Airtel and Vodafone. The iPhone was formally introduced into India in September, 2008.

However, the story did not go well. Several people said that the iPhone had only managed to sell around 11,000 units in the two months since it was launched, and Apple’s spokesperson was not willing to elaborate on the reasons why. The iPhone is quite successful in most countries. Why has its launch in India been dubbed the biggest failure of a top brand from a well-known company? Now, it’s time to find out the reasons and look at what actually went wrong with the iPhone in India.

Marketing strategy of Apple in India

* Apple’s 4P strategy in India

Product:

Background

The iPhone, just like other Apple products, starts with I, and thus represents itself as a member of the Apple Inc. brand. The iPhone is the first phone product invented by Apple. By the reputation of other products Apple had sold, the iPhone no doubt caught all the attention even before it was officially released in 2007.

Functions/Special features

Although the Iphone is one of the smart phones on the current market, with other well-known brands like Blackberry, Nokia, among others, it is not just a simple phone which allows users to make phone calls and text messages. It has the functions of an Ipod. Users may...