Retail Banking of Brac Bank

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Category: Business and Industry

Date Submitted: 07/05/2011 10:11 AM

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1. Overview of the Company

BRAC Bank started its journey in 2001 and in just 8 years proved to be country's fastest growing bank.

Today, the bank has 74 Branches, 60 SME Service Centers, 3 SME/Krishi Branches, more than 212 ATMs and 424 SME Unit offices across the country. It has disbursed over BDT10,000 crores of SME loan and has over 500,000 individual customers who access online banking facilities. Its services cuts across all strata of clientele are it corporate, retail or SME.

1.1 Corporate Vision

Building profitable and socially responsible financial institution focused on Market and Business with Growth potential, thereby assisting BRAC and stakeholders to build a just, enlightened, healthy democratic and poverty free Bangladesh”.

1.2 Corporate Mission

➢ Sustained growth in Small & Medium Enterprise sector

➢ Continuous low-cost depsit Growth with controlled growth in retail assets.

➢ Corporate Assets to be funded through self-liability mobilization. Growth in Assets through syndications and investment in faster growing sectors.

➢ Continuous endeavor to increase non-funded income

➢ Keep our debt charges at 2% to maintain a steady profitable growth

➢ Achieve efficient synergies between the bank’s branches, SME unit offices and BRAC field offices for delivery of remittance and Bank’s other products and services

➢ Manage various lines of business in a full controlled environment with no compromise on service quality

➢ Keep a divers, far flung team fully controlled environment with no compromise on service quality

➢ Keep a diverse, far flung team fully motivated and driven towards materializing the bank’s vision into reality

1.3 Core Values

Our Strength emanates from our owner - BRAC. This means, we will hold the following values and will be guided by BRAC as we do our work.

➢ Value the fact that one is a member of the BRAC family

➢...