Business Plan

❖ Strategy Statement

Company BLUE is committed to provide competitive mobile handset to achieve or maintain the customer benefit and concern to sustain the shareholders interest at all the time.

❖ Statement of assessment of performance against expectations.

Company BLUE made a slight rise in round-1 sales and profits as the company is benefiting from increased demand in U.S.A, Asia, and European markets. BLUE earnings per share rose by 5.76 USD from 5.35 USD a year ago. The sales were up at 1.62 billion from 1.23 billion in the same period earlier, which is pretty close to market expectations. The lower range of mobile phones has boosted and able to grab 21.72% of global market share. The Board is closely monitoring the implementation of the new strategy as well as the execution of operational activities, all with goal of improving shareholder value.

Based on expectations and targets regarding our industry volumes, market share, prices, sales and margin of our products, expected a 10% return to the shareholders, where increase in sales and profit we were happy and able to give 12.48% return to share holders. Regarding operational priorities and result of operations our operating profit for the current year is 1.48 billion where 2.39 billion a year ago. Keeping future demand and long term goal in mind we incurred cost and investments of 1.33 billion which also includes 34.5 million in R&D. Market share often associated with profitability and thus company BLUE seek to increase its sales relative to competitors. Believing higher volume can be instrumental in developing a cost advantage expected 50.1% of market share among three markets where 12.5% is existed. In order to attain the expected market share introduced Tech1 in all three markets and in addition introduced Tech 2 in U.S.A market and ended up with 14.40% for Tech 1 and 1.29% for Tech 2 for first mover advantage. A well planned sales strategy is the difference between success and failure....