Airborne Express

AIRBORNE EXPRESS

1. MARKET

A. Clearly and specifically define the market for this business as it now exists in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).

Airborne Express, is a Settle-based company who provides reliable full service transportation to business clients all over the United States delivering time sensitive documents, letters, small packages and freight at low prices with an ability to tailor its services to the needs of particular large business customers.

B. Provide full support as to why this is the best definition. Address each part of the definition.

The definition of market referencing Airborne Express stated above is the best definition due to it clearly and specifically identifying the type of customers being marketed within its business, in addition, the type of product, service in its industry and its geographic area.

2. Competitive Profile Matrix - CPM

A. Identify the company’s two MOST IMPORTANT competitors. Justify your selection of each in terms of their importance in the industry and their similar market definition.

The two most important competitors for Airborne Express are Federal Express and UPS (United Parcel Services). Federal Express one of many competitive strength is their widely recognized for its quality of improvement efforts for their customers. For example, they gave to their customers, free of charge, Powership computer terminals and shipping software which allowed customers to prepare shipping paperwork, streamline billing, and track shipments. Furthermore, they measured how satisfied customers were with telephone service and surveyed customers each quarter. As their mantra implies: “People, Service, Profit…When people are places first, they will provide the highest possible service and profits will follow.” However, a weakness of FedEx led was their high cost price...