Business Plan

Business Plan

Tanya Lennon

Lennon Interiors

555 East Summer Street

Coral Springs, FL 33076

954-555-5565

954-555-5566

lennon@interiors.com

Table of Contents

I. Table of Contents 2

II. Executive Summary 3

III. General Company Description 4

IV. Products and Services 5

V. Marketing Plan 6

VI. Operational Plan 13

VII. Management and Organization 17

VIII. Personal Financial Statement 18

IX. Startup Expenses and Capitalization 19

X. Financial Plan 20

XI. Appendices 23

XII. Refining the Plan 24

Executive Summary

Lennon Interiors is a proposed business project that will offer interior design for South Florida, which will include all three counties in South Florida. The metropolitan area covers the following counties: Miami-Dade, Broward and Palm Beach. Lennon Interiors will also provide design-consulting services that will include both residential as well as businesses. This project will offer my personal service that encumbers my visions that will be affordable based on the targeted market.

A few years ago, market research would show a need for interior designing in this area. Unfortunately, the past few years has shown a decrease in the need for this area of service. This is where Lennon Interiors steps in, based on these findings if you have a targeted sector of businesses and neighborhoods you can reach this market. The population of South Florida is about 5.5 million, and it holds five of the highest income neighborhoods.

The approach to endorse Lennon Interiors will be through developing relationships with people in the community, as well as, using referrals based on current cliental. Lennon Interiors will concentrate on the development of a professional, unyielding and devoted cliental based on our work, and experiences. Our prices alone, will allow to standout in comparison to our competitors.

Lennon Interiors, is still looking into the profitably numbers that we are expecting our business to incur. We would like to apply for a small...