Mkt Assigment

Question 1:

* Marketing is satisfying costumer needs. If the marketer does a good job of understanding the consumer needs: develops products and services that provides superior customer value and price, distributes, and promotes them effectively. These products will sell very easily. Marketing is a social and managerial process by which individual and organizations obtain what they need and want through creating and exchanging value with others. In a narrower business context, marketing involves building profitable, value-laden exchange relationships with customers. Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

The marketing process steps

Understanding the design a construct a build profitable

Marketplace and customer-driven marketing program relationship and

Customer needs marketing that delivers create customer

And wants strategy superior value ( delight )

Capture value

From customers to

Great profit and

Customer quality

Market process: There are five –step model of marketing process. In the first four step, companies work to understand consumers, great consumer value, and build strong customer relationship. In the final step, companies reap the reward of creating superior customer value by creating value...