Tata Sky

A REPORT

ON

“isko laga dala toh life jhingalala!”

ACKNOWLEDGEMENT

Sometimes words put an inappropriate substitute in expressing one’s feeling. They seem superfluous but ultimately they are the only means of expressing oneself. Words appear inadequate and hollow when we take this to our esteemed, reverend and erudite guide Prof. Pankaj Priya, Prof. A.K.Biswas for the help rendered to us and constantly encouraging us with his valuable suggestions. This dissertation bears at every stage, the impression of his profound knowledge, concrete suggestions and careful and reasoned criticism.

A special mention needs to be made to our friends who have helped us with their valuable suggestions and the respondents who gave their valuable piece of time for participating in the survey to complete the study.

In end, we would like to express our heartiest regards to our Parents for their much required moral support and encouragement, without which this project work never have been completed.

INTRODUCTION- The Story of Tata Sky

Tata Sky is a DTH satellite television provider in India, using MPEG-2 digital compression technology, transmitting using INSAT 4A at 83.0°E. It is a joint venture between the Tata Group, that owns 80% and STAR Group that owns a 20% stake. Tata Sky was incorporated in 2004 but was launched only in 2006. It currently offers close to 195 channels (As of August 2010) and some interactive ones; this count includes some numbers off HD channels offered by Tata Sky (as Tata Sky - HD) and interactive services also. The company uses the Sky brand owned by British Sky Broadcasting.

Vision

Tata Sky aims to revolutionize Indian entertainment by offering superior DVD quality picture and CD quality sound. Tata Sky envisions: 

Connecting every television home

Empowering every television viewer...