Negotiating

Week 3 Negotiation Current Event Report

Greg Jackson

PROC 4850 – NEGOTIATIONS

END OF NET NEUTRALITY NEGOTIATIONS GOOD FOR INTERNET

14 June 2011

In the fairy tale world or world of make believe there are situations and scenarios that end’s with, in the end they lived happily ever after. Most marriages of today begin on such a hopeful premise but, unfortunately, end in the contrary. Negotiations enter with the promise of the same positive outcome but depending on the delivery, approach and conduct of those involved, they proved to end unsuccessfully.

In this week’s readings, Strategy and Tactics of Integrative Negotiation, we find that integrative negotiation’s goal is to present in the outcome, a win-win situation for the associated parties involved in the process. In an effort to achieve the desired state of integrative negotiation, according to the text “those wishing to achieve integrative results find that they must manage both the context and the process of the negotiation in order to gain the cooperation and commitment of all parties. Key contextual factors include creating a free flow of information, attempting to understand the other negotiator’s real needs and objectives, emphasizing commonalities between parties, and searching for solutions that meet the goals and objectives of both parties. Managing integrative negotiations involves creating a process of problem identification, understanding the needs and interests of both parties, generating alternatives solutions, and selecting among alternative solutions.” (Lewicki, 2010) In essence, integrative negotiation provides all those involved with a conclusion that embodies desired outcome and or intent. When the parties involved leave the negotiation table, they do so happily and content with effort applied and more important with the coveted jewels in hand.

Supplementing the reading of this week is an article that involves negotiating but the end state unfortunately counters...