Darden Restaurant

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Views: 528

Words: 1279

Pages: 6

Category: Business and Industry

Date Submitted: 07/17/2011 11:23 AM

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|Darden Restaurant, Inc. |

|Financial Management |

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|3/17/2011 |

|An analysis of a US publicly-traded company; its common stock could be a prospective investment. |

I have chosen the restaurant industry or more specifically Darden Restaurant Inc. as my firm to research. In the restaurant industry they are the number one firm in terms of profits. In terms of monitoring changes based on economic conditions its size and profit margins make them the ideal firm to consider. There are millions of options to choose from when it comes to dining experiences, and they vary mostly by menu and price. Some higher scale restaurants serve options that are considered delicacies but at a hefty price. The restaurant industry is considered a monopolistic competitive industry because one can choose from any number of firms to eat at, depending on one’s preference of taste and disposable income at the time. Darden Restaurants is the #1 casual-dining operator (in terms of revenue), with about 1,825 restaurants in the US and Canada. Its flagship chains include seafood-segment leader Red Lobster and top Italian-themed concept Olive Garden....