Lining International Business

Table of content.

Introduction...........................................................................................................3

Example of case...................... ...........................................................................4

Data analysis.............................................................................................. 6

Conclusion..............................................................................................................9

Reference.................................................................................................................9

Introduction

特许经营是特许人和被特许人之间的一种契约关系。根据协议，特许人向被特许人提供一种独特的商业经营权，并给予人员训练、组织结构、经营管理、商品采购等方面的指导与帮助，被特许人向特许人支付相应的费用。

Franchise is an agreement between franchiser and franchisee. According to the agreement, franchiser offer a special business management to franchisee, and also providing the help and guide of training, organization structure, operating management, procurement of commodities. Franchisee need to pay for it.

特许经营是企业实现快速扩张的有效方式。它可以在短时间内，借助他人以形成以特许人（供应商）为中心，由众多被特许人（加盟商）参与的经营网络。这一企业网络所实现的功能，无论是在生产方面，还是在销售方面都是单个企业所无法达到的。特许经营对特许人的好处还表现在以下几点：

1．不太受制于资金的限制，可以迅速扩张规模；

2．积极肯干有利于特许人事业发展；

3．可降低经营费用，集中精力提高管理水平；

4．可以获得政府支持，加快国际化发展进程。

Franchise is an effective way for spreading fast. It can form a network which is founded by franchiser who is the core and many franchisee take part in rapidly. It cannot be achieved by only one enterprise both in manufacture and sales. It also has other advantages:

It do not has the limitation of capital, it can spread fast

A positive work is really good for franchiser's development

It reduces the cost of operating, focus on improving the level of management.

It can obtain the help of government, accelerate the international development

process

Example of case

早在1998年，李宁公司就开始了品牌国际化的努力，通过一系列的摸索，李宁公司所走的品牌国际化道路。

From the year of 1998, Lining started to build up...