Submitted by: Submitted by vanklc
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Category: Business and Industry
Date Submitted: 07/23/2011 04:09 AM
Reference:
Robert M. Grant (2010).SComtemporary Strategy Analysis John Wiley and Sons
Cashmere, Paul (January 2007). Universal The Biggest Label of 2006. Undercover.com.au. Retrieved October 1, 2008, from http://www.undercover.com.au/News-Story.aspx?id=1215.
http://www.businessweek.com/magazine/content/07_28/b4042058.htm
Apple Inc.
Analyse using Porter’s Five Forces:
Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. The company’s best-known hardware products include Macintosh computers, the ipod, the iphone, and the ipad. The apple software includes the MAC OS X operating system, the itunes media browser, the ilife suite of multimedia and creativity software, the iwork suite of productivity software, aperture, a professional photography package, final cut studio, a suite of professional audio and film industry software products and logic studio, a suite of audio tools. As of January 2010, the company operates 284 retail stores in 10 countries, and an online store where hardware and software products are sold.
Apples has about 35,000 employees worldwide and had worldwide annual sales of US$ 42.91 billion in its fiscal year ending September 26, 2009.
Apple has established a unique reputation in the consumer electronics industry for reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns. This includes a customer base that is devoted to the company and its brand, particularly in the US. Fortune magazine has named Apple the most admired company in 2007, 2008 and 2009.
Steve Job’s Vision:
“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”
Steve Job’s mission:
“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world...