Environmental Factors of Coca Cola

Environmental Factors of Marketing

MKT/421 Marketing

July 6, 2011

Environmental Factors of Marketing

The Coca-Cola Company’s domestic and international marketing decisions are affected by environmental factors which include the influence of global economic interdependence, trade practices, and agreements, the importance of demographics and physical infrastructure, cultural differences, social, and ethical responsibilities versus legal obligations, effects of political systems, and international relations, Foreign Corrupt Practices Act (FCPA), as well the local, national, and international legislation, and the impact of technology.

History of Coca-Cola

“Coca-Cola was founded in 1886, by Doctor John Pemberton a small town pharmacist from Atlanta Georgia. Mr. Pemberton invented the Coke recipe in a pot in his yard. The name Coca-Cola was an idea given by Mr. Pemberton's accountant Frank Robinson” (The History of Coca-Cola,2011).

“In 1887, another pharmacist, and entrepreneur, Asa Candler purchased the recipe for Coca-Cola from the originator Mr. Pemberton for $2,000. In 1890, Coca-Cola was one of America's well-liked fountain drinks, mainly because Mr. Candler's insistent marketing of the product. With Mr. Candler the Coca Cola Company improved syrup sales between 1890 and 1900” (The History of Coca-Cola,2011).

Coca-Cola is well into the second century, and the Company's goal is to keep providing delightfulness every time a customer consumes one of the company's more than 300 brands. In all the corners of the world, a consumer can still find Coca-Cola.

Environmental Factors

The success of any business, whether it is personal, private, or governmental will be affected by environmental factors. Businesses and firms involved in trading will learn that his or her marketing decisions are influenced by environmental factors domestically and internationally.

A fast check on the Coca-Cola web-site revealed a very attractive home page with a fun and...