Scanning the Environment

Kim Johnson

Introduction

This paper will show how Able constructed an effective strategy design component along with the finding strength and weakness. How legal and ethical issues play a role in the process and effective communication techniques.

Defining the identity/ Mission Statement

Able Corporation’s identity entails a successful manufacturing company producing power tools, lawn mowers, lawn furniture, microwaves, and ranges that are made in the US with large distributers such as Sears, Best Buy, and Wal-Mart selling at reasonable prices. This information can be found by indentifying their competition along with having an understanding of power tools and lawn furniture (McMillan, 2004).

Their mission statement should speak about who the company is and what they stand for.

Creating its mission statement

The mission statement should explain geographic area of districts and the target markets while speaking on how they intend to be profitable by taking in account external influences like labor situations, possible government, and economic conditions (McMillan, 2004).

Able Corporation is a manufacture company located in Tennessee that manufactures power tools, lawn mowers, lawn furniture, microwaves, and ranges with an objective to operate in the global marketplace. Are goal is to be customer friendly while beating the competition with our low prices.

Found information

This information can be found in periodicals, power tool websites, and industry magazine.

Already know

We already know that Able is a company located in Tennessee and their product is sold at Sears, Wal-Mart, and Best Buy. They build lawn mowers, microwaves, power tools and ranges and want to go global, they already sale in Canada, and the US. They advertise in papers on Wednesday and Sunday by inserts.

Strategic objectives

Since a strategic plan is an important module contained by a company’s planning process to improve the company’s position in...