Market Plan for Fair Trade Organization

MARKET PLAN FOR

FAIR TRADE ORGANIZATION

Enhancing the Marketing Plan

Submitted By:

Nischal Shrestha

Submitted To:

Lionel DeSouza

Strayer University

December 12, 2010

Enhancing the Marketing Plan

It may be hard to believe, but competition is good for you. It drives innovation, inspires perseverance and builds team spirit. And that's not all. Many times, the presence of competition increases the market for everyone. For instance, when a Wal-Mart goes up on the edge of a small town, not all local businesses get hurt. Nearby restaurants, gas stations, jewelers and personal service providers such as hair salons benefit from added traffic and, often, higher sales than before.

Of course, competition isn't all good. While using the presence of threatening rivals to focus and motivate employees, you also have to make sure your competitors aren't going to steal your customers. Meanwhile, you'll be doing everything you can to grab sales from your rivals. Step one in both of these processes is to identify and know your competitors. According to the business directory, “Any person or entity which is a rival against another is a competitor. In business, a company in the same industry or a similar industry which offers a similar product or service are competitors. The presence of one or more competitors can reduce the prices of goods and services as the companies attempt to gain a larger market share. Competition also requires companies to become more efficient in order to reduce costs. Fast-food restaurants McDonald's and Burger King are competitors, as are Coca-Cola and Pepsi, and Wal-Mart and Target [ (Fair Trade Hub) ].

Company’s competitors:

As per our companies competitors are concern there is one other fair trade business in Georgetown area of Washington DC and it is going to be a tough competitor for our business ‘Hatemalo’ It is located in 2121 Pennsylvania Avenue, Washington, DC. It is called Pangea Artisans Market and cultural café. I said it...