Strategic Planning Phase I

Strategic Planning Phase I:

Conceptualizing a Business Introduction and Purpose

Stacy D. Sullins

University of Phoenix

BUS/475

Integrated Business Topics

Strategic Planning: Conceptualizing a Business Introduction and Purpose

The purpose of this article is to introduce the product and service selection chosen which was for this scenario a marketing company specializing in events and catering service organizations providing leads for customers by connecting them with venues, suppliers, food, and staffing needs. These staffing services include administrative support, HR, on-site wait and bar staff, not to mention accounts payables accounts receivables, payroll, and financial analysis to provide accurate cost tracking and bidding. Throughout this paper the mission statement, values, and vision that will clearly and concisely convey that message intended to meet the organizational goals.

Defining the Company and the Company Purpose

The first fact that must be established in the strategic planning process is to the determination of the organization’s purpose and how this service is different from other similar event planning companies available with the existing market. The Difference that will set Stacy’s Staffing Agency Services apart from the existing companies is the ability to provide those otherwise competitive services with their supply and staffing needs in addition to being able to get a much higher rate of return due to extensive and well established relationships with the suppliers, also this will enable SSA to give individual non-field or industry specific clients like corporations and individuals with affordable cost that can be financially flexible within what budget range customers can work within.

Vision, Direction, and Principles

The vision or purpose of Stacy’s Staffing Services organization is to

Provide the most accurate experience with employee selection for either businesses or individuals for vast areas of focus...