Submitted by: Submitted by slovessheela
Views: 864
Words: 8493
Pages: 34
Category: Business and Industry
Date Submitted: 07/28/2011 12:50 AM
STRATEGY ANALYSIS OF ACI LOGISTICS TO RESTRUCTURE RETAIL CHAIN STORE
Prepared for
Mr. Shahriar Halim, ACA
Course Instructor
Financial Information Analysis
Prepared by
Imtiaz Rabbi Khan (03)
Tasneema Afrin (05)
Nazim Uddin Ahmed (27)
Md. Shahariar Kamal (29)
Minaoar Hossain Tanzil (43)
Batch MBA 43D
Institute of Business Administration
University of Dhaka
December 9, 2010
December 9, 2010
Mr. Shahriar Halim, ACA
Course Instructor
Financial Information Analysis
Dear Sir:
The report on the financial analysis of ACI logistics to restructure retail chain store performed as part of the Financial Information Analysis course is now ready for you.
ACI Logistics started a country wide retail chain shop and faced a lot of obstacles in the early years of operation. So the case study on how to they should restructure the business in a holistic approach including financial, operational and marketing innovation was very learnable.
Thank you for giving us the opportunity to work on this topic, especially for expanding the scope of the study from mere financial analysis to broader strategic planning.
Sincerely,
___________________
Imtiaz Rabbi Khan ___________________
Tasneema Afrin ____________________
Md. Shahariar Kamal
___________________
Nazim Uddin Ahmed ___________________
Minaoar Hossain Tanzil
Table of Contents
Executive Summary vi
Introduction 1
1.1 The Dream behind Shwapno 1
1.2 Objective 2
1.3 Scope of the Study 2
1.4 Methodology 3
2. Environmental Scanning 3
2.1 Macro-Economic Environment 3
2.2 Industry Analysis 4
2.3 SWOT Analysis 5
2.4 Position in the BCG Matrix 7
3. Financial Statements Analysis 8
3.1 Basic Ratios 8
3.2 Impact on the Performance of ACI 11
4. People Aspect of ACI Logistics 12
4.1 Starting the Dream along with Mr. Asif Iqbal 12
4.2 Fighting back with Mr. Sohel Tanvir Khan 12
4.3 Outlet Staff 13
5. Issues with supply chain management 13
6. Marketing Inefficiency 15
6.1...