Survey

Celvin Klien: CKone |

History * Celvin Klien is a brand that was founded in 1968 by a man who was dedicated in the field of fashion. * Calvin Klien studied at the Fashion Institute of Technology in New York from 1959 – 1962. * It was a brand that first started to design and sell women’s clothing. * In 1963 the perfume “ckone” was introduced into the perfume range. | Market Situation * 1959 to 1962: Celvin Klien studied at Fashion Institute of Technology. * 1968: The business was founded. * 1970: Sportswear and full women’s ready to wear collection was launched. * 1970 to 1980: The fragrances “obsession”, “Eternity”, and “escape” were launched. * 1963: the scent “ckone” was introduced to the fragrance range. * 1963 to today: International business has occurred with Europe, Asia and Japan. The Calvin Klien empire has three lines that include: 1. The CK collection (men, women and children). 2. CK men and women. 3. CK Jeans for men, women and kids. |

Competitive Analysis Calvin Klien competes with these products within the perfume range as they are within the segment of same scents and product availability. These brands are: * DKNY * Diesel * Addidas * Fantasy * Paris Hilton |

Date In 1968 the brand Calvin Klien was launched. |

Survey Methodology * Closed questions: were aimed at enabling the participants to get straight to the point and provide general feedback that can be easily graphed and interpreted. * Open questions: allowed for in-depth discussion to occur, however, this allowed participants to discuss their opinion on the perfume “ckone”. |

How this survey was done * The product was shown and the scent of the perfume was smelt by the male participant who filled out the survey. |