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Axia College Material

Appendix A

Midterm Exam

Answer each question below. Answers should be approximately 100 words per question.

1. What are the different forms of social media that exist today? Provide examples of different social media and their primary purposes. Social media can take many different forms, including Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research social presence, media richness and social processes self-presentation, self-disclosure Kaplan and Heinlein created a classification scheme for different social media types in their Business Horizons article published in 2010. According to Kaplan and Heinlein there are six different types of social media: collaborative projects, blogs and micro blogs, content communities, social networking sites, virtual game worlds, and virtual communities. Technologies include: blogs, picture-sharing, blogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms.

2. What are the greatest benefits of social media for individuals and society? The greatest benefits of social; media of social media for individuals and society is the convenience. Social media allows us to stay up to date on all the latest news and interesting facts that are going on around the world with the click of a button. In today’s world we can simply click a button on a social media site or we can even search information we are interested in and instantly the information appears before our eyes. Social media sites have affected commerce because people can advertise to hundreds of thousands of people at one time through these sites. In a positive light the average person that normally would be scared to take out loans or take the risk of trying...