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LOVELY PROFESSIONAL UNIVERSITY

Term: 3 Course No: MGT 545 Course Title: International Marketing L: 3 T: 1 P: 0

Textbook:

1. Coteora, P. & Graham, J. (2005), International Marketing, TMH, 12 Ed, New Delhi

References:

2. Joshi, R.M., (2008), International Marketing, Oxford University Press, New Delhi

3. Cherunilam, F. (2006), International Marketing:Text and Cases, Himalaya Publishing, Mumbai

4. K. Leelapanyalert & P. Ghauri (2006) Managing International Market Entry Strategy: The Case of Retailing Firms, Vol: 17, Page:193 – 215, Emerald Group Publishing Limited

Other readings:

|S. No |Additional articles as compulsory reading: |

|5. |International Business vs International Marketing, Buckley, P. International Market Review, Vol 19, Issue 1, 2002 |

|6. |Legal Issues, Zugelder M. T., International Marketing Review, Vol 17, Issue 3, 2000 |

|7. |Role of Culture in International Marketing, Jan-Benedict, International Marketing Review, Vol 18, Issue 1, 2001 |

|8. |Role of Physical Distribution Management in International Marketing, Alan Slater, International Journal of Physical Distribution and |

| |Logistics Management, Vol 10, Issue 4, 1982 |

|9. |International Marketing: An Assessment, Stanley Paliwoda, International Marketing Review, Vol:16, No: 1, Year: 1999, pp: 8-17 |

|10 |Reaching the international consumer: An assessment of the international direct marketing environment, Wilkinson, et al, Direct |

| |Marketing: An International Journal, Year:2007, Vol:1, Issue:1, Page:17 - 37 |

|11 |Service quality by relationships in the...