Rim Analysis

Strengths:

There are no shortage of strengths when it comes to RIM’s BlackBerry product line. With a cult following of businesses and a growing number of personal users, it’s easy to see what these strengths are and how they are used. First of all, RIM has an outstanding ability to gain new, and build on current relationships with its carrier partners. Furthermore, RIM has very few dependencies to go along with these relationships. This allows for superior communication and customer service, whether its end user inquiries regarding a product, if a distributor has an issue or surveying customers to begin or build on current research for future models . Secondly, BlackBerry has done extensive research to find out what customers want and continue to need device wise. This not only keeps current customers happy, but similar to the auto industry, it seems RIM has studied the “ins and outs” of their competitor’s devices to maintain the edge. Whether its large features such as email sync and security encryption or little niche features like LED indicators, and voice memos, BlackBerry continues to be the popular choice over the Apple iPhone and the Verizon Droid. BlackBerry’s key strength, as mentioned before is its solid business customer base. Blackberry was the first to offer this type of device, offering phone and email capabilities. This helps businesses keep in touch when employees are on the go, and allow for a solid allocation of resources. BlackBerry will continue to build on their current strengths and find new ones in the future as cell phone technology gets more intricate.

Weaknesses:

As with every company no one can be perfect, and RIM’s BlackBerry product is no different. RIM is no doubt lagging behind in terms of third party applications for the BlackBerry. Just as BlackBerrys were the first to present a solid “do it all” Business PDA, Apple and Google are way ahead in terms of applications. These applications range from tip calculators...