Buisness Development- Coaching

1. INTRODUCTION

This report is written based on the second phase of internship. Some of the objectives which were formed during the first phase were substituted by some other objectives. This shift was requirement of EduMENTOR and my company guide told me to work on objectives which are explained in this report. My project title is “Strategy formation & implementation for business development at the business unit allotted”. The major focus during the second phase was on overall business development of EduMENTOR, for this purpose many strategies were formed and rejected. Finally some of my ideas were selected which are discussed in detail further in this report. Different analysis has been shown which was found out using practical methods of data collection. Many ideas will definitely earn revenue in future. Implementation of them is under cost cutting strategies. Ultimate goal was business development through customer satisfaction. At Dilshad Garden center, increasing quantity of outgoing calls was a fruitful strategy which proved to be the best. Salient features of this report are as follows:

* Responsibilities as relationship manager

* Strategies for customer satisfaction and revenue generation for future

* Cycle of growth by improving quality of services

* Business development strategies {market challengers strategy}

Revised Objective of the project:

* To design result oriented marketing strategies with minimum cost

* To increase the enrollment count for increasing sales revenue

* To make operational Strategies for student satisfaction (i.e. customer satisfaction)

* To actively participate in outdoor promotional activities

* To be at the active front end for direct Marketing and increasing credibility of Edumentor

* To design new system which could be implemented throughout the organization for customer satisfaction, and also the same should be the base for business development

* To plan for motivational sessions...