Submitted by: Submitted by latoyad83
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Words: 1074
Pages: 5
Category: Business and Industry
Date Submitted: 08/05/2011 08:47 AM
Motorola Analysis
1. Describe the salient opportunities and threats that exist in Motorola’s external environment.
Motorola’s best opportunity is their wide range of products that are well placed in the market like their affiliation with the military and automobile makers. They have a very strong promotional strategy by using different tools to tempt their customers towards an exciting stage of innovation. Motorola has been involved in the venture of radio and cell phone industry with Verizon, Telnet, and other worldwide companies alternately providing increased market growth. They create products that allow them to easily enter a mature market where risk is extensively high then in comparison to its competitors. Motorola has also expanded its products worldwide to foreign countries where it has started to penetrate it into new markets. As Motorola enters the global market, its only threat is Japan as they also look to flood the market with it version of lower cost products. In an attempt to regain its market position, Motorola developed such innovations like multi-media mobile devices using mobile extreme convergence. This innovative architectural change eliminated many of the existing design limitations to affordable, advanced, full-featured mobile devices.
2. Describe the company's most prominent strengths and weaknesses.
It is evident that Motorola has positioned itself as a strong company by teaming up with other companies such as Cisco and others that has enabled them to deliver state of the art technology. Motorola has continued to form agreements with other recognized leaders to ensure that they bring the most innovative solutions to their customers. Over the years the biggest weakness of Motorola is its operations and overall quality of its products and business practices that too often result in unhappy customers, a high number of defects, low employee education, training and motivation. The cellular business of Motorola has experienced...