Emergence of Companies Providing Home Finance Towards Growth of Domestic Appliances Industry in Pakistan Prospects and Difficulties.

Emergence of companies providing home finance towards growth of domestic appliances industry in Pakistan prospects and difficulties.

METHODOLOGY

Research Study

The research topic of my project was to determine the emergence of companies providing home finance towards growth of domestic appliances industry in Pakistan prospects and difficulties. The research problem was to find out the overall impact of providing loans to the consumers.

Objective of the Research

The objective of the research study was to determine the perception of the customers who are getting loans, the current market position, and impact on economy and difficulties the dealers, loans providing companies and consumers are facing.

Scope of the Study

This research not only covers the main behavioral study of the current and potential consumers but also gives us insight of their demographics. It also intakes the future outlook of consumer financing in Pakistan which would give us a glance on whether this market will continue to encourage consumers to use credit/loans base financing or it is creating a negative impact in the market, is it profitable for the company and on the economy of Pakistan.

Measurement Instrument and Technique

The measurement instruments I have used are the questionnaires and interview guide line to complete my survey research. It is administered by the means of a person to person survey. I visited few banks who are providing loans for home appliances and many shops and companies who are doing the loan and installment base business, market places, places where there was the maximum possibility of finding consumers who are using credit/installment base financing. It is an exploratory type of research. During the course of my research I gathered both, the primary and the secondary data.

PRIMARY DATA

I needed first hand information about the customers’ behavior as well as the behavior and problems of those who are providing these loans for...