Submitted by: Submitted by eternity
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Words: 11548
Pages: 47
Category: Business and Industry
Date Submitted: 08/11/2011 11:09 PM
A REPORT
ON
“SEARCH ENGINE OPTIMIZATION
AND
MARKETING THROUGH SOCIAL MEDIA”
A REPORT
ON
“SEARCH ENGINE OPTIMIZATION
AND
MARKETING THROUGH SOCIAL MEDIA”
TABLE OF CONTENTS
1. Cover page 01
2. Title Page 02
3. Authorization 03
4. Acknowledgement 04
5. Table of contents 05-06
6. Abstract 07
7. Introduction
Introduction to Project
Introduction to HR Training and HR Training Industry
Introduction to Internet
Introduction to Advertising
Introduction to Search Engine Optimization
Introduction to Social media
Introduction to Company 08-24
08
09-12
13-17
18
19-20
21-22
23-24
8. MAIN TEXT
Advertising
Online Advertising
Various Advertising methods used by Middle Earth Consultants
Purpose of the Study
Objective of the Study 25-34
25
26-28
29
30
30
9. DESCRIPTION OF THE PROJECT
Advertising
Website Improvement
Increasing website traffic
Search Engine Optimization and Search Engine Marketing
Connection to customers
Research
Calculation of the cost of online medium of Advertising 31-34
31
32
32
33
33
33
33-34
10. Methodology 35-37
11. Scope of the study and Project 38
12. Limitations 38
13. Findings and Implementations 39-61
14. Conclusions and Recommendations 61
15. References 62
16. Glossary 63
ABSTRACT
The project titled “Search Engine Optimization and Marketing through Social Media” for Middle Earth Consultants deals basically with creating awareness and networking with the target audience and also devising advertising strategies for promoting the products and services offered by Middle Earth Consultants through the online and offline medium.
The project aims at creating an online marketing strategy for the products and services offered by Middle Earth Consultants and then...