Ob Paper

Chandigarh Clinical Laboratories Pvt. Ltd.

- A Novel Approach to Diagnostic Solutions

This case effectively exemplifies the spirit of Indian entrepreneurship, spotlighting the strategic perspectives adopted to aid a health-care sector enterprise into commercial fruition.

Introduction Chandigarh, a leading metropolis in the country, has no dearth of quality hospitals and healthcare units. In fact, a substantial increase in medical units in the recent past has sprung a competitive market constantly striving to provide the best in healthcare facilities. With research and medical institutions like Postgraduate Institute of Medical Education and Research (PGIMER); along with the recent entry of Apollo group of Hospitals in the area, the required standards of medical services have sky-rocketed in the recent past. In order to effectively support these facilities, there is an acute market-need for clinical laboratories and diagnostics centres that can capably cater to as extensive a patient base. We identified Chandigarh Clinical Laboratories (CCL) as an entrepreneurial enterprise established 15 years ago, focused on providing the highest standard of diagnostic services. With a clear objective of providing in time, correct and accurate services to masses in the field of Lab Medicine, CCL offers a comprehensive range of investigations varying from routine to the highly specialized. This case brings to focus how a venture kick-started in one room of a house has managed to distend itself into a pioneer in its sector of service. It also sheds light on the spectrum of diagnostic services provided by the laboratory, emphasizing the human element nurtured across all administrative policies adopted.

Point of Inception Rapidly increasing purchasing power among the middle- to upper-tier economic groups of the country along with people’s rising awareness about sophisticated, technologically empowered, and patient centric health care systems lead to the inception of an...