Primark

INTRODUCTION:

Primark is one of the biggest clothing retail groups, currently Primark have 198 stores which are running in Ireland, Spain, UK and Holland. Primark is one of the United Kingdom biggest clothing retailers and it is the second largest retailer in terms of market share.

Primark is one of the successful brands because it offers its customers super competitive price and mainstream market product quality. Mainstream it depends on superior store fit, clear focus on the target market and high street locations. Super competitive price is the result of efficient distribution, technology and supply and volume buying.

Corporate culture mainly focused on customers, Primark has invested in the development of this culture. Primark focus on its employees making the place better and attractive for work. The HR team recruit employees with the help of target recruitment, it also recruit workers by the link of job centers, universities, and local community.

In the year 2008 Primark has received ten awards; Primark has received the award for value retailer of the year, best shopping centre retailer in Spain, UK retailer of the year, casual clothes, and town centre retailer of the year, best value and best overall high street shop.

Primark offers its customers high quality clothing at less price. It offers young generation great style of clothing and merchandise.

MISSION STATEMENT:

“The mission statement of the Primark management and staff has been to supply quality clothing at prices perceived to offer real value.”

THE ENVIRONMENTAL FACTORS WHICH AFFECT THE COMPANY IN TERMS OF POLITICAL, ECONOMIC, SOCIAL, ECOLOGICAL AND TECHNOLOGICAL FACTORS:

PEST analysis can be used to help detect trends in the external environment that will ultimately find their way into the competitive environment. It provides a link between the general and competitive environments in that weak signals in the general environment can become key forces for change in the...