Research Proposal

Executive Summary

Icon College of Technology and Management is known as one of the successful and leading private college which is providing quality education for a long time. This college is also providing professional courses for choosing profession of students from a large variety of occupations. Icon College is providing British quality education but European students are not attracted too much by this college. So some marketing policies should be changed to catch the European students. Excellent study environment is one of the most key focuses of this college currently. For this reason this college is trying to provide world class teaching, excellent study environment and various practical supports for attracting more students for the college. Some promotional offers should be achieved by the college fast and some important facts related to it are TV advertisement, Social network like Facebook, various promotional packages, College You Tube and updated college website. I have chosen “Facebook” as my promotional offer and this tool will be discussed briefly in this project.

Table of Contents

Table of Contents 2

Task1. 3

1.0 Introduction 3

2.0 Rich Feasibility Study 5

3.0 Technical Feasibility Study 6

4.0 Financial Feasibility Study 8

5.0 Recommendation 10

6.1 Rich Feasibility Study 11

6.2 Technical Feasibility Study 13

6.3 Financial Feasibility: 14

7.0 Individual reflection 15

8.0 Supplementary Work 16

Task1.

1.0 Introduction

Icon College of Technology and Management is known as one of the successful and leading private college which is providing quality education for a long time. This college is also providing professional courses for choosing profession of students from a large variety of occupations. Icon College is providing British quality education but European students are not attracted too much by this college. So some marketing policies should be changed to catch the European students. Excellent study environment is one of...