Apci / Marketing

“Marketing is the wide range of activities involved in making sure that you’re continuing to meet the need of your customers and getting value in return. Marketing is usually focused on one product or service.” Since marketing covers such a wide area, especially when domestic and global markets are taken into consideration, there are several environmental factors that can be identified that affect the decision making in the area of marketing. Air Products and Chemicals Inc. is an organization that sells service and products all over the world. According to the Air Products website, “Air Products (NYSE:APD) serves customers in industrial, energy, technology and healthcare markets worldwide with a unique portfolio of atmospheric gases, process and specialty gases, performance materials, and equipment and services. Founded in 1940, Air Products has built leading positions in key growth markets such as semiconductor materials, refinery hydrogen, home healthcare services, natural gas liquefaction, and advanced coatings and adhesives. The company is recognized for its innovative culture, operational excellence and commitment to safety and the environment and is listed in the Dow Jones Sustainability and FTSE4Good Indices.” Air Products and Chemicals Inc. is a leader in all areas of the global market and is an asset to the global community. Since Air Products and Chemicals Inc. faces high-level domestic and global environmental factors, technological issues, and social responsibilities and ethical issues as the organization makes marketing decisions that will affect the success of their organization.

Since Air Products and Chemicals Inc. decided to develop their business at a higher level domestically and globally, their organization has faced some environmental factors from both locations. Some of the environmental factors the organization faces on the domestic level while making marketing decisions include regulatory issue, availability of raw materials, and...