Submitted by: Submitted by itssann
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Words: 4822
Pages: 20
Category: Business and Industry
Date Submitted: 08/28/2011 09:29 AM
Business Plan
Café Amore
3947 San Marcos Ave
Chico, CA 95928
Telephone Number
(530)-935-9637
Fax Number
(530)-935-9614
March 3, 2011
Ann Li
7865 Bedford Ave
Philadelphia, PA 19756
(267)-539-9865
Annkli@gmail.com
Table of Contents
Section I – Executive Summary 3
Section II – Mission, Goals and Objectives 4
General Description of Business 4
Mission Statement 5
Goals and Objectives 6
Section III – Background Information 6
Industry Information 6
Section IV – Organizational Matters 7-11
Business Structure 6
Management Team 6
Personnel 11
Outside Advisors
Risk Management
Process
Section V – Marketing Plan 14
Products/Services 14
Customer Analysis 15
Competitive Analysis 15
Market Potential 16
Pricing 17
Promotional Strategies
Advertising 18
Public Relations
Personal Sales
Section VI – Financial Plan 18
Section I – Executive Summary
Café Amore will provide a friendly, comfortable atmosphere where customers can enjoy quality food, entertainment, and service at a reasonable price. The coffee shop will offer a variety of choices to the customers. We will specialize in coffee, tea, cappuccino, frozen fruit smoothies, and homemade baked goods. Juice, soda, and alcoholic beverages will also be available. We will serve breakfast, lunch and dinner.
The interior design of the shop will focus on projecting a simple, relaxed atmosphere. Café Amore will be divided into different sitting areas for entertainment purposes. One section of the building will have large antique furniture to create a comfortable lounge area for customers. Another will have a bar counter with stools for those who want to enjoy alcoholic beverages and watch the television located throughout the shop. Couches, chairs, coffee tables, lamps, plants, and rugs will be places all around the coffee shop. There will be nightly...