Pilgrim Drugs

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Category: Business and Industry

Date Submitted: 09/01/2011 11:51 AM

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Introduction & Problem Definition

Königsbräu A.G., which was a Munich-based brewer company, has subsidiary in Ukrainian. Wolfgang Keller who is the managing director of Ukrainian subsidiary with having succeeded as a hands-on manager, worked for food manufacturing companies in the past. He generally took his success with effective solutions such as changing marketing strategy, reconfiguring the sales force, hiring a new top-management and many others. As a result of this effort, he set one’s sights on and also he expects to be promoted to the firm’s Vorstand for the future. Dmitri Brodsky, who is the Königsbräu-TAK’s commercial director, attended to firm 2 years earlier and his performance in this company is checked and is not admired by Keller. Ivan Zelenko, who worked for food manufacturing subsidiary with Keller in the past, is Keller’s close friend in daily life and now marketing director of Königsbräu A.G..

In this report, the problem is Dmitri Brodsky’s performance progressively got lower and hence this situation disturbed Keller. So, Keller, as he applied his work style into the business area effectively, needs to decide to shift in some processes or find out some alternatives so as to solve this problem.

II. Analysis

In order to catch objective analysis in this case study, there will be explanations of perceptions and perspectives of each person in the case, in other words trying to solve this socio-physiological issue as making empathy for each person.

Before going in deep analysis, it should be mentioned about characteristics of each business man. As can be seen from the mostly used word “suspect”, Keller is a bit suspicious person to peoples, and action-based, impatient, hands-on approaching personality he has. Conversely, Brodsky is patient, analyzer, deliberate in his behaviours.

The problems generally are originated from two main issues which are being close interaction with people in social and business lives, secondly working...