Organizational Behavior and Communications

Submitted by: Submitted by

Views: 793

Words: 1416

Pages: 6

Category: Business and Industry

Date Submitted: 09/05/2011 10:01 AM

Report This Essay


This paper will explain and analyze the relationship between organizational culture and organizational communication of Starbucks Corporation. This paper will also review the Starbucks's philosophy, mission, vision, and values statements. Starbucks is America's largest marketer and retailer store of specialty coffee. Starbucks has 2400 coffee shops and more than 200 shops in other countries. It is responsible and global brand organization.

Review Starbuck's philosophy, mission, vision, and values statements. These are the organization's espoused values (what the organization says it values).

 "We always figured that putting people before products just made good common sense. So far, it's been working out for us. Our relationships with farmers yield the highest quality coffees. The connections we make in communities create a loyal following. And the support we provide our baristas pays off every day." (Starbucks Corporation a. 2008), 

"Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.

The following six guiding principles will help us measure the appropriateness of our decisions: 

Provide a great work environment and treat each other with respect and dignity. 

Embrace diversity as an essential component in the way we do business. 

Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. 

Develop enthusiastically satisfied customers all of the time. 

Contribute positively to our communities and our environment. 

Recognize that profitability is essential to our future success (Starbucks Corporation b. 2008).

Briefly describe the culture of the chosen organization, noting whether the organization's espoused values align with its enacted values. To what extent is communication in an organization determined by the organization's culture?

In the external environment Starbucks influence by social and cultural...