Olive Oil Cosmetics to Japan - International Marketing

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Date Submitted: 09/11/2011 03:14 PM

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Japan's cosmetics’ business is huge, but it's also mature, so manufacturers have been looking to grow by tapping new markets. By making cosmetics with Greek olive oil we are going to attempt to enter Japan with new, organic products that are promising for both women and men. We want to show that more traditional products have many benefits for the skin's health, and especially olive oil that is known to have beneficial elements.

In Japan, the popularity of organic beauty products has exploded in recent years. But Japanese cosmetics firms such as Shiseido, Kanebo, and SK-11 are seeking greener living through history, not chemistry. Drawing on traditional recipes, many firms are trotting out products featuring natural ingredients such as seaweed, rice bran, and ground adzuki beans. We want to bring people back to their roots and come closer to nature. "Japanese culture has a constant need for innovation. As a nation we are always looking for something new, extreme and strange. At the moment, it's by reinventing ancient beauty practices by giving them a new high tech edge," Mikiko Ashkiri recently told the UK Daily Mail. Ashkiri is a Cambridge University research associate studying modern Japanese cosmetic practices.

Greece-Japan Relations

Political relations

As far as political cooperation goes, the two countries are working closely together to upgrade their bilateral relations as well as in their response to international crises and in dealing with current issues of international interest. They also cooperate closely and provide reciprocal support in matters of direct national interest, and mutually support each other’s candidacies for positions in international organizations. In 1919, Greece supported Japanese racial equality proposal against Great Powers.

In the elections for seats on the UN Security Council the two countries supported each other’s candidacy for positions as non-permanent members of the Council...