Ikea Furniture Company

Contents

Executive Summary

1. Introduction

2. Company Back Ground and Products

3. Strategic Position of IKEA

4. Internal factors

5.1. SWOT Analysis

5.2. Innovation and Distinct competencies (core competencies)

5. Porter’s Five Force Model Analysis for IKEA

6. Failure Assessment in USA

7. Success Story in China

8. Recommendations

9. Conclusion

10. References

Executive Summary:

This case study deals with the strategies for the business level and the corporate level analysis. It explains the fluctuation of IKEA Furniture Company career. Their main strategy to launch business is to keep the price of the furniture as low as possible. The main theme of this case study is to report of the failure of the IKEA in USA and the success history in China and Japan to CEO. This also discusses the starting business in the Asian countries.

The main benefit of this research is to explain strategic management as a key functional area for business. The work plan and implementation strategy makes us understand more about IKEA fluctuations in detail. It also helps how to form the right strategy for your organization. Life gives u things in buts. IKEA does not just profit, it was also possible to treat quality and service to the humankind as well as to think about. The organizational objective been so far is to establish itself as a lowest fair and serving best to the each and every patient worldwide scheduled to the every population. I developed my research with the help of reading articles, journals, and annual report of my company, reading many books in strategic management area, OCTAL, college library, national library.

1. Introduction:

This coursework is based on the review of the strategy of the business launching and corporate administration of IKEA, assemble home appliances company. It explains the profits and losses attempted by the organization. It deals with the understanding and elaboration with the evidence of...