The Study of Social Enterprise Management

Int. J. Revenue Management, Vol. 4, No. 2, 2010

145

The study of social enterprise management Ming-Hsien Yang*

Graduate Institute of Business Administration, Fu Jen Catholic University, Hsinchuang, Taipei County 24205, Taiwan E-mail: mhyang@mail.fju.edu.tw *Corresponding author

Ji-Tsung Ben Wu

Department of Information Management, Fu Jen Catholic University, Hsinchuang, Taipei County 24205, Taiwan E-mail: 053792@mail.fju.edu.tw

Che-Jen Su

Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, Hsinchuang, Taipei County 24205, Taiwan E-mail: 040084@mail.fju.edu.tw

Tzu-Yi Kao

Graduate Institute of Business Administration, Fu Jen Catholic University, Hsinchuang, Taipei County 24205, Taiwan E-mail: 497778032@mail.fju.edu.tw

Chao-Chyun Lin

Division of International Cooperation, College of Management, Fu Jen Catholic University, Hsinchuang, Taipei County 24205, Taiwan E-mail: 068459@mail.fju.edu.tw

Abstract: The study aims at dissecting the management strategies and revenue management of social enterprises to clarify how social enterprises are able to create critical social value on one hand while increasing their market value on the other hand. The study applies the case study method on two enterprise cases. Secondary data analysis is also implemented to compare the target enterprises with another two social enterprises. Three propositions are presented as follows: firstly, the mechanism of revenue management needs to cover profit management and mission management to make the social Copyright © 2010 Inderscience Enterprises Ltd.

146

M-H. Yang et al.

enterprise successful. Secondly, social enterprise needs to have management strategy which allows it to identify target, provide innovative products and services and change the way of revenue generation. Finally, social enterprise’s innovative management which integrates internal abilities, resources and processes with external partners can effectively convey...