Eat2Eat.Com

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Eat2Eat.Com

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way of making profit. Advertisement is one them. Restaurants can be advertised in eat2eat.com in order to increase the potential clients. Advertising represents 20

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Case Title: Eat2Eat.com

Statement of the Problem

- Eat2Eat is currently facing sluggish growth after five years of its operation.

Objectives

- To increase the profitability of the company.

- To raise additional capital.

Strategy Elements

- Eat2Eat.com is an Internet-based restaurant portal promoting fine dining in the Asia Pacific regions. And it is an online reservation service.

- By January 2006, Eat2Eat.com covered more than 800 restaurants in Bangkok, HongKong, Kuala Lumpur, Shanghai, Singapore, Seoul, Sydney, Taipei and Tokyo.

- The company also sold Web site banner advertisements to restaurants wanting additional promotions that contributed Eat2Eat.com an additional 20 percent of the company’s total revenues.

- In 2004 Eat2Eat adapted to make its content and booking function accessible through WAP-enabled mobile phones.

- In 2005, third-party negotiations contributed the remaining 40 percent of Eat2Eat’s revenues through credit card companies.

- Eat2Eat.com focused their promotional...