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Category: Business and Industry
Date Submitted: 09/28/2011 07:19 AM
Table Content
I- Smartphone Introduction………………………………………………….. 2
II- Nokia Description of Company……………………………................ 2
III- Why Nokia and Why Smartphone…………………………………………. 2
IV- PEST Analysis…………………………………………………………..……………. 3
V- SWOT Analysis……………………………………………………….................. 3
VI- Strategic Diagnosis of Nokia Smartphone Industry……........... 3
1. Product Analysis ………………………………………………………………… 3
2. Segments Analysis……………………………………………………………… 4
3. Product-line breadth analysis……………………………………………. 5
4. Value chain analysis…………………………………………………………… 6
5. Brand Analysis…………………………………………………………………… 6
VII- Strategy Formulation………………………………………………………………. 6
1. Product differentiation…………………………………………………………… 6
2. Cost Differentiation………………………………………………………………… 7
3. Functional Strategy………………………………………………………………… 8
4. Corporate Strategy…………………………………………………………………. 8
Glossary……………………………………………………………………………………… 10
Exhibition 1………………………………………………………………………………… 11
Exhibition 2………………………………………………………………………………… 12
Exhibition 3………………………………………………………………………………… 13
Exhibition 4………………………………………………………………………………… 13
Exhibition 5………………………………………………………………………………… 14
Exhibition 6………………………………………………………………………………… 18
Exhibition 7………………………………………………………………………………… 19
Nokia Corporation
Strategic Analysis of Nokia’s Smartphone Market
I- Smartphone - Introduction
A smart phone is a mobile phone offering advanced capabilities, often with PC-like functionality. There no industry standard definition of a smartphone. For some, a smartphone is a phone that runs complete operating system software providing as standardized interface and platform for application developers. For other, a smartphone...