Vancity Annual Report 2003 Year Company Performance and Company Culture

Vancouver City Savings Credit Union

2003 Annual Report

Darrell and Janine VanCity Employees

“People are

The truth is, people are drawn to VanCity because the experience is so refreshingly different. Our people pride themselves on creating a welcoming experience like no other. In fact, at VanCity, we’ve become famous for the quality of our service and professional advice. So much so, that our staff now play a more significant role in our success than ever before. Care to experience the VanCity difference for yourself? Simply visit any one of our 41 branches today or vancity.com

604-877-7000 • 1-888-VanCity • vancity.com

Photo by Larry Goldstein, VanCity Member since 1980

drawn to the experience.”

CONTENTS

2003 was a year like no other. It’s the very reason we’ve chosen to highlight 100 stories in this annual report that made it truly a monumental year. These are our stories. Stories that reflect our breadth, our members, our people and the communities we live and work in. And while we’ve chosen 100 stories, we know there are countless more. Because collectively, we are all the authors of a unique and compelling story in the financial world. The story of VanCity.

1 Top 100 Employers

Featured by Maclean’s Magazine.....................4

9 Consider the bar raised

Member satisfaction and employee morale fueled our highest growth ever.......................4

11 Reality advertising

Bad news for professional models. Good news for VanCity members......................5

23 Going where U want

A program at UBC and SFU saves vehicle trips..........................6

25 The talent finders

Daring to go where banks fear to tread.......................................7

36 KPI, SOVAC, and other popular acronyms

What do they all mean? See story 36...................................8

Innovation award That’s what ground-breaking marketing efforts earn....................9

46

47 The ins and outs of investing

What was 2003 like? It...