Submitted by: Submitted by karts79
Views: 372
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Pages: 3
Category: Business and Industry
Date Submitted: 09/29/2011 06:22 PM
Unleash the potential of Business Analytics Harish Rao Sr Director, Enterprise Data Architecture Walgreen Company
Aug 2, 2011
Agenda
What is Business Intelligence and Business Analytics
Effective Ingredients of BI & BA
Types of Business Analytics
Analytical Opportunities within an Organization Retail Scenarios for Analytics
Marketing Scenarios for Analytics
Closing Remarks Questions
1
What is Business Intelligence…
Business Intelligence (BI) is an end-to-end framework comprising of tools and processes that allow monitoring, reporting and exploration of business scenarios like:
What is happening? (What are my merchandise sales for the month of Jul’11 in district 133) Why is it happening? (Why are my sales for the “Beer and Wine” category better in store 23 than store 432)
a 2
…and Business Analytics
Business Analytics (BA) is the art and science of identifying, organizing, analyzing by use of systemic techniques to identify patterns, behaviors and factors that are causing the situation or to proactively prevent the sub-optimal situation from happening again. For e.g.,
a
What will happen? (Will I see increased profit by reducing the price of items in cosmetic category?) When will it happen again? (Can we expect higher workforce churn during the next holiday season?)
3
Effective Ingredients of BI & BA
First and foremost there has to be analytical inclination to use analytics as a competitive edge and secondly the ingredients listed below are key to successful adoption.
Well understood Problem Good Quality Data Choice of Tools Skilled Analysts
Well Understood Problem
Good Quality Data
Skilled Analysts
Choice of Tools
4
Types of Business Analytics
Picking the right technique and tool to answer the questions yields the quickest result . Utilize a business dashboard to get a high level view of Key Performance Indicators that are impacting sales
To understand why a particular set of...