Marketing Student Notes

Fernando E. Pardo

Please ensure all electronic devices are in “silent mode”, “vibrate mode” or “turned off” And All Open Laptops are in the Back row

• MKT100, Wednesday ‘s(3pm 6:30pm) • Professor: Fernando E. Pardo • Contact info: fpardo@ryerson.ca • Office: TRS1-123 • Online resource material – website RyersonMKT100.ca

Registering and Starting RyersonMKT100

1. Go to www.ryersonmkt100.ca 2. Click on “More Information” 3. Click on and read the following instructions How to Use PayPal Student Users’ Guide How to Navigate How to Ace the Quizzes 4. Click on Student “Registration” and complete form, following the example next to it. 5. Follow the prompts to pay through PayPal. Click on Module 1, then click on Section 1.

That’s it – you’re in.

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Navigating RyersonMKT100

Taking Quizzes on RyersonMKT100

1. Click directly on selected answer. To check y your answer in the text click Consult Module. Close the Text box to return to the Study Quiz.

3. Click on Next Question

2. Your selected answer shows here and is marked correct or incorrect. You cannot go back.

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What’s NEW

From this:

To this:

http://www.ryersonmkt100.ca/

Marketing Metrics & Analytic Skills

New  Marketing

Theory

IT Enabled

Fixed and  Variable  Costs

Marketing  Decision

Contribution  Margin

Breakeven

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• If you don’t show up for class, you can’t do well in the course.

• If you don’t prepare before you come to class, you might as well have stayed home.

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• Technology helps create a learning community…. this is a Blackboard course.

• Interaction enhances learning. This is a both a talking and a listening course.

• My role is to help you understand key concepts, not read the resource material to you

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• To learn and remember a new concept it has to be connected to something you already know

• Learning and having fun are not contradictory

• It is not rocket science to succeed in this course:

• COME TO CLASS...