Event

Contemporary Sport & Event Marketing

7343HSL

Quiz 1

Semester 2, 2011

Name: ……………………………………………………………………….

Student Number: …………………………………………………………..

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Q1. Delia recently purchased tickets to attend the V Festival 10 on the Gold Coast. The V Festival is a multi-act music festival sponsored by Virgin Mobile. She is a fan of Snow Patrol and is very much looking forward to the experience of hearing and seeing them live, even though it will only be a short set rather than an entire concert dedicated just to Snow Patrol. Buying the ticket means she’ll be a week behind on her rent, but in the excitement of getting an opportunity to see them live, she decided it will be worth it. According to Mowen which purchase behaviour is Delia most likely to be exhibiting?

A. | Decision Making Perspective |

B. | Experiential Perspective |

C. | Cognitive Dissonance Perspective |

D. | Behavioural Influence Perspective |

E. | None of the above |

Q2. Biagio has friends coming to visit with him for the weekend so he is looking for fun activities that they can all do together. After searching the “What’s On” website he found that there were seven different festivals and events happening in his area on the weekend. He ruled out four as being not really of interest to him or his friends. The remaining ones included the V Festival, the Malfunction Surf Festival, or a Titan’s Rugby League Game. After considering the costs and times for each, he decided to buy tickets to attend the V Festival. According to Mowen which purchase behaviour is Biagio most likely to be exhibiting?

A. | Decision Making Perspective |

B. | Experiential Perspective |

C. | Cognitive Dissonance Perspective |

D. | Behavioural Influence Perspective |

E. | None of the above |

Q3. Stewart and Maria were having a relaxing Sunday afternoon strolling through Broadbeach when they heard some Blues...