Starbucks Coffee Company

Running Head: STARBUCKS COFFEE COMPANY

Starbucks Coffee Company

Anthony White

COM/530

September 12, 2011

Michael Ballif

Starbucks has 2400 coffee shops and more than 200 shops in other countries. Below explains the relationship between organizational culture and organizational communication of Starbucks Corporation. Starbucks believes in six guiding principles that include providing an ideal work environment and treating each other with respect and dignity. Additionally, Starbucks embraces diversity as an essential component in the way they do business. Applying the highest standards of excellence to the purchasing, roasting, and fresh delivery of coffee is essential to the satisfaction of its customers. Starbucks also stands by its various missions that include: “develop enthusiastically satisfied customers all of the time, contribute positively to their communities and environment, recognize that profitability is essential to our future success” (Starbucks Global Responsibility Report, 2009). Below is the detailed review of Starbucks's philosophy, mission, vision, and values statements.

Starbucks has remained committed to sourcing and roasting the world’s finest coffee. Starbucks has grown and evolved their commitment to promoting socially and environmentally responsible growing practices that have delivered industry-leading results. Starbucks believes that acting as an integral part of neighborhoods is not just the right thing to do for the community; it is also good for business. Starbucks has been known to grant loans to those in need and also extends emphasis on various programs that support cultural diversity. Starbucks commitment is to preventing workplace injuries with rules in place to ensure the safety of their customers and workers; also nutritional labeling has been added to their non- packaged items to protect consumers and avoid lawsuits. Starbucks introduced digital brewing equipment espresso machines to reduce burns in employees...