Internasionalization

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SURNAME: Hattingh INITIALS: HL STUDENT NUMBER: 16910311

E-MAIL ADDRESS: 16910311@sun.ac.za CONTACT NUMBER: 083 399 7176

SUBJECT: Business Environment NUMBER OF PAGES (excluding this page): 14 DUE DATE: 15.08.2011 LECTURER: Karsten Wellner GROUP: Fulltime MBA 2011

OFFICE USE ONLY

DATE RECEIVED:

16910311

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CONTENTS

1. COMPANY BASICS................................................................................................................. 1 1.1 2. Core Activities ................................................................................................................... 1

INTERNATIONALISATION STRATEGIES USED AND IMPLEMENTED ................................. 3 2.1 Acquisitions and Greenfield strategies .............................................................................. 3

3. 4.

SUCCESS OF INTERNATIONALISATION .............................................................................. 4 LEVEL OF INTERNATIONALISATION .................................................................................... 6 4.1 4.2 Quantitative Analysis ........................................................................................................ 6 Qualitative Analysis .......................................................................................................... 6 Bartlett & Ghosal Model ............................................................................................. 6 Perlmutter Model ....................................................................................................... 7

4.2.1 4.2.2 4.3 5. 6. 7. 8.

Conclusion ........................................................................................................................ 8

RISKS OF INTERNATIONALISATION..................................................................................... 8 OUTLOOK...