Testerz

Pizza Hut USA

Tactical Business Plan

Version 1.2

9/26/2011

Table of Contents

Executive Summary…………………………………………………. 3

Project Description……………………………………....………….. 4

Situational Analysis (SWOT)…………………………..…………… 5

Organizational Structure……………………………………………. 7

Marketing Program………………………………….....……………. 8

Financial Data & Projections……………………………………….. 9

Implementation........................…………………………………….. 11

Evaluation and Control……………………………………………… 14

Executive Summary

Pizza Hut Yum! Brand is striving to exceed customers expectations and to grow the resources supplied.  We strive to branch out internationally and connect with diversity. Our goal is to have family togetherness. Yum! Brand is striving to innovate as the times are changing and new trends approach. Yum! Brand offers quality products for low prices and excellent customer service. Yum! Brands has now introduced a new merger with Blockbuster. With this merger we will be offering movie choices with a Pizza Hut purchase.

Project description

The project itself is to start letting customers have a choice of ordering DVD/Blue Ray movies with a pizza purchase. This is a way to compete with McDonald in the Red Box category. As Pizza Hut online ordering is growing, we thought it would be a good idea to also include a movie choice while purchasing a meal. The movie will come with a pre paid envelope and the customer could send back or hand delivery to the nearest Pizza Hut delivery location. We will be focused on marketing the product to show social settings. By teaming up with Blockbuster, Pizza Hut will be offering the movies for viewing so you can have a quality family meal and a movie right in the comfort of your very own home.

Situation Analysis

Strengths:  

Pizza Hut is the world's largest pizza chain with more than 6,000 U.S. and 5,600 restaurants in 94 countries around the world.  Pizza is the #1...