Collegue Entrepenuers

"College Entrepreneurs Do Good and Make Money"

Heather Lynch, Damita Jackson-Owens, Friday Mene-Bie, and Reyes Tapia

MGT/521

September 21st 2011

University of Phoenix

"College Entrepreneurs Do Good and Make Money"

As the video shows at the beginning, business environment are always changing and the need for different products and services are constantly changing as well.

One can start a business based on existing needs by implementing these existing needs to a better level of services and improving products or services making an enterprise very competitive in the global business environment.

The way how Ryan and Aaron discover that need is quite impressive. These two young entrepreneurs have succeeded in their business, especially in the global aspect of the entrepreneurship and constant global business changes by finding a specific market need by staying focus in the current technology and market developments.

These two young entrepreneurs implemented an existing need in the market and developed into a service, a very specific service need; “The email marketing platform.”

What makes icontact a successful enterprise is the strategic planning and business practices. Icontact recognizing employees and customers as their primary stakeholders and conducting their business focusing in the positive aspects that characterize a successful business such as diversity, analysis on the effects of the economic environment, utilization of technology, risks assessments, communication, and the effective strong use of business knowledge. If I had the opportunity to work in a different country it would be Mexico City, there are several American companies...