Business and Strategy Policy

Business and Strategy Policy

What are the defining characteristics of the golf equipment industry? What is the industry like?

The defining characteristics of the golf equipment industry are product performance, innovative technology and name brand recognition. Golf companies essentially sell the same products so they must differentiate their products through technological advances. Fortunately for golf companies, the sport attracts mainly upper-class individuals so the companies can focus on quality with the assurance of high-end sales. This industry is very competitive due to the regulations placed upon it and the diminishing growth in the number of players in the recent years. The technology and research that these companies have done is so advanced that the USGA feels the need to place regulations upon the professional players to that the game is fair all around. The industry can be separated into two parts: golf and sporting goods.

2.   What is competition like in the golf equipment industry? What competitive forces seem to have the greatest effect on industry attractiveness? What are the competitive weapons that rivals are using to try to outmaneuver one another in the marketplace? Is the pace of rivalry quickening and becoming more intense? Why or why not?

There has been a great advancement in the equipment technology. Despite these advances in equipment, the average handicap according to the United States Golf Association for both males and females has not changed much. With the improvement in equipment and a wide variety of choices available, are golfers choosing the wrong playing equipment? It is important to gain an understanding of the hundreds of clubs on the marketplace. Features of the equipment should match your skill, your swing and your game.

Competition in the golf industry is incredibly fierce; this is due the declining number of golfers and the number of rounds played. As the recent economy has had a downturn the golf...