Google in China

Google in China

Case Study

As the largest Internet search engine, Google is always seeking ways to expand. In the paper Google desire to enter the Chinese market will be discussed according the case study provided by Hill (2009). The issue that Google is facing with the entry into the Chinese market is the highly censored with, legal, cultural, and ethically challenges. The reader will also have a better understanding by reviewing the case study and Google’s strategic and operational challenges entering the Chinese market.

Legal, Cultural, and Ethical Challenges

In 2000, Google began to offer their service in Chinese-based the United and in 2004 they moved their service to China. When Google established service in China, they were faced with many legal obstacles that included a strict content censorship. Though the service was based in the United Search, search results were censored by the Chinese government. Knowing the law requirements of censorship, Google decided to operate with the set Chinese standards.

Google had also learned that they were faced with the legalities of employment issues. Google had to adapt to legal changes to employ Chinese citizens to maintain a business in the area. Though the case study did not discuss issues in detail the need to operate in China there must be cultural training to understand and comply with the country standards of the workforce.

Opponents of Google viewed the censorship as an issue of ethics. They believed that Google is operating unethically because they are allowing the Chinese government to censor their content just to operate in China. In the case study, opponents in the case study stated that Google were willing to trade freedom of information to create and increase profits in a new market. Those who supported the efforts of Google believed that not offering service in China would limit and censor more than just offering the service. To assist in the situation, Google decided to list at the bottom of...