Only Wedding

The University of the South Pacific

Graduate School Of Business

MBA 437

MARKETING

Case study

Marketing Solutions Team Members

ONLY WEDDINGS

ABSTRACT

Samantha Cooper and Sharyn Gamer-Thompson are two highly motivated entrepreneurs who thought of doing something differently and decided to form an innovative company that would specialize in providing creative options for important events. They believed that the essence of any great event is implementing a bold and imaginative theme which carries through from the initial invitation to the final thank you card which is seen everywhere else in between. One of the woman who was in the preparatory stages of getting married noticed that many of the things she sought were not readily available in the market and this led to the idea that eventually saw the formation of a business that provided for this.

The two women who, tired with working for others ventured into forming a company called “Only Weddings” which believed that organizing a wedding should be simple, fun and enjoyable. They hoped to archive this by providing smart and stylish options that would help create a unique experience for the bride and groom to be to share with their family and friends. Before actually venturing into the competitive business environment, they continuously met to strategize and considered many options that would provide a feasible business that could be operated from home using the web as a shop front.

INTRODUCTION

“Only weddings” is an innovative Brisbane – based company that specializes in providing creative options for important events. “Only weddings” offers brides and grooms to be an option base of larger than 100 products in weddings products and paraphernalia, aiming to become a one stop shop for wedding supplies. Basically they sold a variety of products and services to the brides- and grooms-to-be. The products/services can also be mixed and matched by the customer thereby offering customers’ more...