Marketing Plan

Enhancing the Marketing Plan

The company’s competitors, and the strengths and weaknesses of each (SWOT)

Competition in health care industry gains the clients since it assist maintain costs, enhance quality, and promote innovation. However, how to contain an organization in the fast growing industry is a complex task to the partners and members in the field. HealthCare Express for instance, find, it hard to keep track of operations, especially in this industry where changes in products needs legal approval; thus competition is very stiff because products and services are almost presented in the same way. The main competitor for HealthCare Express is Patient First, Inc. This organization, just like Healthcare Express has deepened its roots to offer services such as providing urgent care, daytime, evenings, weekends, holidays, after doctor’s office hour’s convenient and affordable medical services for clients varying from newborns to geriatrics, and respiratory therapy services. These specialized fields act as the backbone of the Patient First, Inc. where its strengths lie, as compared to other organizations. Since the Healthcare Express also has, some of this specialized in house services, Patient First, Inc. gives it tough competition, and clients have to choose between these two competitors when deciding on most of the services and products (Stewart & Hirsch, 2011)..

The other strengths for Patient First, Inc. is that the company is dedicated to offering quick, personalized, and courteous treatment in the home. The professional staff are accessible 24 hours a day, 7 days a week ensuring that clients and their caretakers get the services and support required at all times. The staff also treats the patients with utmost care unlike other organizations, which have no time or select patients. This services and concerns, therefore, strengthen Patient First, Inc.

However, just like other organization, the company has some weaknesses, which...