Memo Writing

CORNERSTONES PLAN Name: Pratik SABHERWAL Group: 30

Subject: Invite team to attend training program on Achieving Customer Satisfaction

My point of view about the subject-The Customer Satisfaction has been dropping and is very low which is affecting business-To address the same a training program has been introduced which aims to identify the problems and put the team back into business. | Benefits to readers if they agree with me, and take my proposed action steps-Learn more effective way of working-Monetary advantage of attending this workshop-Make the program successful, solve the problem at hand and get your due promotion.-Save your jobs |

Readers? Who are they? Relationship to me (superiors, subordinates, colleagues/co-workers?) Their interests and concerns related to my topic. What motivates them? How much do they know about this topic?-A team under my supervision, -The team knows about the problem at hand but maybe not familiar with the exact figures-Some of the team members have not been given their due promotions because of the problems at hand so this would be a motivating factor for them | Action Steps Desired as consequence of the memo. (SMART)-Make sure team attends the program- Not just attend it as any other training program, they have an inclination to genuinely learn out of the program-Finally the program achieves its core purpose of achieving higher customer satisfaction. |

To: Offshore Team

From: Pratik Sabherwal

Date: Apr 5, 2011

Subject: Training Program to achieve Customer Satisfaction

Customer satisfaction is one of the most important factors in extracting new business from the customers in the IT Industry. Our Customer Satisfaction Index (CSI) has been going down quarter on quarter and is at an all time low. While the industry standard for the same is 85%, we stand at a mere 43%. Last year’s figures for other accounts indicate that over 81% of all their new projects came from satisfied existing...