The Purpose of This Report Was to Analyse the Financial Position of David Jones and Its Consolidated Entities. Specific Objectives Were to Identify Key Strengths and Weaknesses and Offer Recommendations to a Potential

Strengths And Weaknesses Of David Jones

Category: Business

Autor: people 11 September 2011

Words: 6052 | Pages: 25

STRENGTHS AND WEAKNESSES:

DAVID JONES AND CONSOLIDATED ENTITIES.

(09.5.2011)

1.0 EXECUTIVE SUMMARY

The purpose of this report was to analyse the financial position of David Jones and its consolidated entities. Specific objectives were to identify key strengths and weaknesses and offer recommendations to a potential investor.

Strengths were broad across the board, often rising from David Jones’s partnership with American Express which has benefited them greatly. However, problems were mainly located within the short-term solvency of the company, slow-down of sales and many external factors. The report recommends these problems are fixed by increasing quick assets and inflows, and the improve the overall position of the company in the market.

TABLE OF CONTENTS

2.0 Introduction 4

3.0 Conclusions

3.1 Strengths

3.2 Weaknesses

3.3 Limitations 5

5

5

6

4.0 Recommendations 7

5.0 Discussion

5.1 – Issues associated with bench marking against David Jones, Myer and Woolworths

5.2 – Profitability

5.3 – Efficiency

5.4 – Short-Term Solvency

5.5 – Long-Term Solvency

5.6 – Market Prices

5.7 – Other Issues 8

8

8

12

13

14

15

15

6.0 References 19

7.0 Appendixes

6.1 - Appendix 1: Trend Analysis

6.2 - Appendix 2: Common Size Statements

6.3 - Appendix 3: Ratio Analysis

6.4 - Appendix 4: Graphs 21

21

45

69

85

2.0 INTRODUCTION

Its purpose is to analyse and discuss David Jones and its consolidated entities strengths and weakness by interpreting the financial reports of David Jones, Myer and Woolworths.

David Jones is a high end market retailer, which provides a wide range of goods and services throughout Australia. As David Jones is a publicly listed company there are many sources of information available regarding the huge department store but without a conjunction of all resources, benchmarking to attain a current picture of...